Like all great ideas, the Nail Group began with an inspirational story that every woman can relate to. It is a story about believing in yourself, championing change and being your best. Our journey started with the vision of one pioneering Saudi woman, Mashael Al Dubaie.

Inspired by her travels to the US, Mashael returned to Saudi Arabia with the totally new concept of a dedicated nail-only shop. Breaking the existing one-stop-shop norm in KSA, she envisioned specialised nail salons which would push the bar higher. It was a brave endeavour, but it triumphed.

The seed had been planted and like-minded women embraced her ideas which went from strength to strength and blossomed into more nail shops, hair salons and spas finally leading to a group of luxury spa and wellness boutiques called The Nail Group.